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American Express Brings Andy Murray Back For Wimbledon

Retired tennis star Andy Murray is returning to Wimbledon as part of American Express’ multiplatform takeover as the official payment partner for the tennis Grand Slam. Murray, who becomes a global brand ambassador under a multi-year deal and will be featured in a multimedia effort scheduled to break this week “reminding fans to bring their American Express card to unlock a unique experience at Wimbledon.” The effort includes TV, digital, social media and outdoor.

Read the whole story at New York Sports Journalism »

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