PMG Consolidates Disparate Tech Offerings Into Single, Integrated Marketing Intel Platform

PMG, an independent Fort Worth, TX-based digital agency known for developing "gap technologies" that resolve pain points for its staff and their clients, today unveiled a new, internal "marketing intelligence" platform enabling its team to analyze data, actions and insights via a single interface.

Dubbed "Alli," the platform was built to understand customer behavior by analyzing "millions of untethered data points across different platforms, and connect publisher data to internal CRM and business performance data," the agency touts. 

"We’re giving brands a single view of their data so together, we can consistently build campaigns on a very personalized, human level," PMG CEO George Popstefanov states.
PMG said the platform took "several years" to develop and that it combines four core technology products PMG had been utilizing disparately before.
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