Media Planners Bullish On Digital OOH, Boost Budget Allocation
- by Joe Mandese @mp_joemandese, June 21, 2019
Media planners are more bullish for allocating ad budgets to digital out-of-home media over the next two years than they were two years ago, according to findings of survey of planners released this week by the Digital Place-Based Advertising Association (DPAA).
The study, which is based on responses from 219 …
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