DQ is introducing the fast-food chain's first subscription box, featuring a different summer-themed activity each month.
The concept, developed with agency Barkley, launches with June's Camp In — in which the box transforms into a nonflammable, family-room-safe campfire illuminated by a flame video via smartphone.
The box also includes a shadow-puppet storybook, flashlight and playing cards.
July’s “Water Park” box includes a built-in sprinkler and water-themed soundtrack families can play from their phones. In August, subscribers can “Road Trip” with a box that features a cardboard smartphone camcorder case to encourage families to record their memories.
Each box comes with a $10 DQ gift card.