• by Larissa Faw , June 27, 2019

The Brewers Association, an industry group that promotes craft beer, and agency Sterling-Rice Group are leveraging the insight that the July 4th weekend is the biggest week for beer sales annually to declare July 3 as "National Independent Beer Run Day." 

The campaign includes humor-driven ads marketed across a wide array of social media and digital channels. 

Audio spots and summer-themed sponsored playlists will appear on Pandora and the Brewers Association will stream a world record attempt at the longest cheer designed to recognize all 7,300 small and independent U.S. craft breweries. CraftBeer.com, the Brewers Association website, will also support the effort with a collection of informative content, while beer fans are invited to join the National Independent Beer Run Day Facebook Event for announcements and updates.