The traditional six pack of beer is being edged out by four packs, which have become the norm among craft breweries, who also favor larger, 16 oz. cans. Small brewers are seeking to differentiate
themselves from mainstream competitors like Budweiser or Coors. “It’s also a way to stand out visually,” according to the Boston Globe.
“A 16-ounce-size can offers a
bigger canvas for artwork and brand design, helping to attract consumers’ attention.”
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