• by Karlene Lukovitz  @KLmarketdaily, July 2, 2019

Pluto TV is reaching out to underserved Hispanic audiences with a new suite of linear, ad-supported, free-to-stream, Spanish- and Portuguese-language channels.

Pluto TV Latino, now live, offers 11 channels offering more than 2,000 hours of content at launch, including movies, sports, telenovelas, reality, comedy, music and true crime.

Viacom — looking to expand Pluto after buying the 6-year-old startup for $340 million in January 2019 — says this represents the largest Hispanic programming offering thus far on a free AVOD streaming service.

Programming includes channels dedicated to Viacom’s Comedy Central Latino, MTV Latino and Paramount Pictures movies. Other content is being licensed from partners including NBCUniversal’s Telemundo, Combate World and Lucha Libre.

Pluto plans to add kids and single-series channels, as well as ones focused on areas such as food and travel, in the fall.