Just over a year after rebooting its print product, Mad Magazine announced this week that it will stop producing new content following the publication of the next two issues.
The title has been active for 67 years, producing its iconic magazine along with a comedy series and digital channels.
Former Mad editor Allie Goertz shared the news on Twitter late Wednesday night. Despite the demise of new issues, Mad Magazine would continue to be released as a bimonthly with vintage pieces and new covers, he wrote.
Sources told The Hollywood Reporter new content will appear in end-of-year specials and Mad publisher DC will continue to publish books and special collections associated with the brand.
Goertz wrote: “I find it deeply sad to learn there will be no new content, but knowing history repeats itself, I have no doubt the vintage pieces will be highly (if not tragically) relevant.”
The new iteration of the title will not be sold on newsstands as it adopts a direct-marketing model with issues sold in comic stores and mailed to subscribers.
Mad Magazine launched in 1952 under publisher Williams Gaines as a monthly comic, becoming a bimonthly magazine in 1955. The title’s circulation hit its peak of 2 million in the 1970s.
Last year, Mad announced it would reboot under publisher DC Entertainment following its 550thissue. The new Mad featured a revamped logo and staff, following a move from its home in New York City to Los Angeles. The title simultaneously launched its first digital channel on live streaming video platform Twitch.
A few months later, the title announced it was taking its brand to Snapchat, where it would publish a mix of original content and material curated from its archives. The format of Snapchat content was created to incorporate advertising “consistent with Snap’s advertising model for such partnerships.”