Twilio SendGrid Debuts Email Automation, Testing Tools

Twilio SendGrid has added new email features to its Marketing Campaigns platform.

The new tools, Automation and Email Testing, are designed to help marketers send effective emails “across automated and recurring series, one-time campaigns and transactional email,” states Steve Sloan, chief product & marketing officer, Twilio SendGrid.

The Automation feature produces triggers that kick in when contacts meet the entry criteria of joining a designated list, the company says. The tool facilitates drip flows and customer experiences that can be adjusted over time.

Along with this, the firm is providing new signup forms that allow marketers to expand their contact base and field welcome experiences.

Sloan notes that “marketers are often so time-strapped that complicated, expensive options just don’t seem feasible to optimize their email results.”

Twilio acquired SendGrid in a recent $3 billion transaction.

Earlier this year, the company unveiled several new services for email marketing, including Email Bootcamp and Email Implementation. The latter features guidance from a specialist on account architecture, setup and use of Twilio SendGrid’s products. 

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