NY Lottery 'All The Foods' Campaign

New York Lottery and McCann New York are raising awareness for the Cash4Life’s top prize of $1,000 a week for life by suggesting winners would spend their money dining at fine restaurants.

The “All the Foods” creative features an acoustic rendition of “Food Glorious Food,” from the “Oliver!” musical with images of food dishes.

The TV spot runs across New York State broadcast TV, as well as in cinemas, radio, OOH, social print and point of sale materials.

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