• by Ray Schultz , July 10, 2019

Rightpoint, a customer experience agency, has acquired Bowfin, in a move it says will expand its Salesforce services. Terms were not disclosed.

The purchase will help Rightpoint provide clients with a single view of customers across digital channels, the company claims.

In addition, it will provide users with Salesforce capabilities including Sales Cloud, Service Cloud and Field Service, Marketing Cloud, Heroku, Community Cloud, Einstein (AI) and data visualization.

Rightpoint had been “working with our clients’ Salesforce environments across the digital marketing, digital product development and modern workplace solutions we already offer,” states Micah Swigert, senior vice president of technology at Rightpoint. 

Swigert continues that “adding Salesforce capabilities is a logical extension.”

All of Bowfin’s employees will join Rightpoint’s existing Salesforce team.

In addition, John Hergert, CEO and co-founder, Bowfin and Nik Njegovan, CTO and co-founder of Bowfin, will continue in leadership roles in Rightfoot’s Salesforce practice in Chicago, reporting to Swigert.