Montage Hotels & Resorts is promoting children's activities at its properties with a social media effort featuring E! News' Jason Kennedy.
"Montage Mini Travelers" showcases multigenerational travel in a light-hearted way through the lens of the brand’s youngest travelers. The campaign dives into Montage’s family-friendly experiences including the brand’s signature children’s program, Paintbox, and Montage Merits.
Kennedy signed on to guide the Montage Mini Traveler, and ask children their favorite parts about traveling and staying with Montage Hotels & Resorts.
Instead of letting a brochure with information about activities sit in the rooms upon check-in, the brand is using creative storytelling to let these signature programs speak for themselves. One video has Kennedy suggesting the kids sell the T-shirts they've just tie-dyed as part of the Paintbox program. "Is that a $100 shirt?" he asks. "$200,000!" is the little girl's answer.
Montage Mini Travelers will run throughout the summer and is tied to an exclusive offer for family travelers -- a package that includes $60 dining credit for breakfast and complimentary half-day Paintbox admission.
Montage will drop new videos showcasing one the many experiences on property in July every Monday via its social media platforms, including via @montagehotels on Instagram. The effort was created in-house.
Montage International is a luxury hotel and resort management company based in Orange County, California. The company currently operates six properties in the United States with three upcoming in Healdsburg, La Quinta and Big Sky, Calif. plus another five upcoming under the Pendry Hotel brand with two currently operating.