- Fortune, Monday, July 15, 2019 11:25 PM
Sweetgreen, a 95-restaurant salad chain that’s become a darling of health-conscious urban consumers, aims to make salad sexy. “Perhaps that’s why Sweetgreen and its competitors tend
to shun the ’S-word’—‘vegetable-forward meals’ and ‘real food’ are their terms of choice," according to Fortune
. Greens are still no match for burgers
and fries from a sales perspective. McDonald’s 2018 U.S. sales were nearly $8 billion—or more than 10 times the annual sales of America’s top 14 salad shops combined.
Read the whole story at Fortune »