Old-timers may still recall the days when Nielsen circulated TV ratings via paper “pocketpieces,” but they’re about to be accessed via the “cloud.”
As part of its push to modernize its technology infrastructure, Nielsen announced a deal with Amazon Web Services this morning that migrates “its core National Television Audience Measurement processing from traditional on-premise server processing” to a cloud-based infrastructure.
“Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure,” Nielsen Head of Product-TV and Audio Scott Brown stated.
Coupled with Nielsen’s investments in machine learning and AI, the company said the new cloud-based infrastructure will enable “more creativity and flexibility” with its measurement data and services.