This week on “Marketing Today,”I interview Mayur Gupta, CMO of Freshly. Gupta’s experiences include past roles as vice president of growth and marketing at Spotify as well as at Kimberly-Clark as the global head of marketing technology and innovation and then as the global head of omnichannel experiences and platforms.
"The core of Freshly is the intersection of convenience, health and taste, and access/affordability,” he says, noting the company believes “nutrition is the single largest influencer of your well-being.”
Gupta delves into the constant change of strategy in marketing by saying, “The goal is not to kill that chaos. The goal is not to bring calm. But it’s how you harness that chaos on the internal culture.”
Gupta also talks about the current and future state of marketing from his unique perspective as an engineer with a master’s degree in computer science. He shares insight on Freshly’s target goal of providing food and wellness to over 100 million people, the importance of having a point-of-view in marketing, and his definition of growth that includes the growth of the brand, the user base, and the user value.
Highlights from this week’s “Marketing Today”:
-- Gupta introduces himself and explains growing up in India. (01:10)
-- What was the path into his career? (05:25)
-- What is Freshly, and where can people find it? (12:39)
-- Has being a younger CMO affected Gupta's perspective on marketing? (15:49)
-- How does he stay current in all that is steadily changing in the field? (19:38)
-- How does he describe the state of data, privacy, and fraud in marketing? (22:09)
-- What are the biggest technological threats to marketers? (24:38)
-- What has Gupta learned from his various opportunities? (29:16)
-- Has there been an experience in Gupta's past that made him who he is today? (31:58)
-- What drives Mayur Gupta these days? (35:17)
-- Are there any companies, brands, or organizations Gupta believes marketers should pay attention to? (37:56)