eBay Awards Global Media Assignment To MediaCom

Online retailing giant eBay has consolidated its global media account with WPP’s MediaCom.

The company reported global advertising expense last year of $1.4 billion.

The award followed a closed review — a duel between incumbents MediaCom and Publicis Media.

MediaCom was the incumbent in Europe, while Publicis handled media chores in the U.S.

MediaCom posted a tweet confirming the win: “We’re delighted to announce we’ve been named as the global media agency of record for eBay!”




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