Online retailing giant eBay has consolidated its global media account with WPP’s MediaCom.
The company reported global advertising expense last year of $1.4 billion.
The award followed a closed review — a duel between incumbents MediaCom and Publicis Media.
MediaCom was the incumbent in Europe, while Publicis handled media chores in the U.S.
MediaCom posted a tweet confirming the win: “We’re delighted to announce we’ve been named as the global media agency of record for eBay!”