Crystal Rix, Chief Strategy Officer at BBDO New York, will become Global Chief Marketing Officer for BBDO Worldwide, in addition to her current role.
In her new post Rix will play a central role in business development and in helping to shape the agency’s offering.
She has been with BBDO for 15 years. Prior to being named Chief Strategy Officer of BBDO New York, she served as director of business development and as planning lead on multiple accounts including Mars and AT&T.
“We’ve never had a Global Chief Marketing Officer before,” stated Andrew Robertson, president and CEO BBDO Worldwide. “Mostly because I’ve never felt we had the right person to do it. Now we do.”