Jim Beam's 'Refreshionals'

A new social-led campaign from Jim Beam highlights a real-life A/C technician, pool maintenance worker and refrigerator specialist to promote the Jim Beam Highball cocktail.

These "Refreshionals" officially certify the Jim Beam & Ginger Highball as part of the first social media work created by digital agency R/GA.

The summer-long campaign includes short-form social video content, custom GIFs, paid media, and experiential programming at bars in multiple markets. Jim Beam will also reward fans online with free Jim Beam Highball swag.



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