• by Larissa Faw , July 24, 2019

ESPN is using images of players Aaron Rodgers and Saquon Barkley along with baby penguins, a needle and haystacks to promote the network's Fantasy Football platform.

The "1+1=ESPN Fantasy" campaign, developed with BSSP and LA-based motion graphics firm Gentleman Scholar, uses random graphics and images alongside words to promote participation in the league.

Have a look here.

The campaign includes TV, social, digital, digital video, and radio.