Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from mobile devices.
The Mobile Ad Tools add to a growing number of self-service offerings that Pinterest has launched over the past year.
To use the new feature, brands choose a PIN from their business profiles, then select from automated or custom-targeting options. They can select a duration and daily budget for a campaign, complete billing information, and publish the ad -- all from a mobile device.
In early testing, Californian clothing brand Prana said its retargeting campaign on Pinterest saw a 12:1 return on ad spend, along with a 28% increase in site traffic.
The platform has allowed the company to grow and tell the broader story of its brand with boards about their sustainable production methods, fair trade and recycled polyester.
Earlier this year, Pinterest set its IPO at $1.2 billion. Last year, the company said it raked in about $755 million in revenue -- up 60%, year-over-year.
The visual search engine boasts about 250 million active monthly users and more than 2 billion monthly searches. To date, the company says its community has saved 175 billion pins and created roughly 4 billion boards.