• by Joe Mandese  @mp_joemandese, July 29, 2019

Robert James Reuschle, a longtime media executive at some of Madison Avenue’s top ad agencies, died July 23. He was 78.

Reuschle, who began his career at Young & Rubicam, was best known as media director of Henderson Advertising in Greenville, SC, and subsequently held top media roles at J. Walter Thompson Detroit, working for Ford and NW Ayer working on General Motors.

He also was a key player in the formation of GM Planworks.