January 25, 2023
GroupM: Long Tail Ad Market Isn't As Long As You Think It Is
- by Joe Mandese @mp_joemandese, July 29, 2019
A GroupM analysis suggests the long-tail -- small business advertisers -- may not be as long as many in the industry suggest it is.
The analysis, which examines actual data submitted to the Internal Revenue Service by 5.6 million small businesses -- a cohort GroupM estimates accounts for about $30 …
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