Nature's Own and agency The Richards Group are putting their own twist on a classic fairy tale to weave Nature's Own bread into the plot lines. Goldilocks, for instance, shows a young blonde girl debating her options
before biting into the "perfect" sandwich.
Digital video placements are placed programmatically to run on full-episode
players and connected TVs to allow for a TV-like experience — as streaming video before preferred content and via YouTube.