• by Steve McClellan  @mp_mcclellan, August 6, 2019

Computing processor maker AMD has selected Omnicom’s TBWA\London as its lead global creative and brand agency after a formal review that included a group of global agencies. 

Having previously worked with specialist gamer and technology agencies in the USA, this is AMD’s first integrated agency appointment. 

The agency’s remit includes brand strategy, a full-scale brand campaign and a series of product launches. Its first work first work for the brand will debut later in 2019 across 18 territories including Australia, Canada, Germany, UK and US. Campaigns will comprise video content, digital, social, retail and other components. 

John Taylor, AMD Chief Marketing Officer, said: “TBWA\London impressed us with their disruptive thinking and storytelling, and we liked the way they challenged our ideas around strategy, creative, and design.” 

AMD reported total marketing and advertising expenses of $176 million in 2018.