ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending

Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released “U.S. Multicultural Media Forecast 2019” from the Association of National Advertisers.

Conducted by media industry economic tracker and ...

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