Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2%
of the U.S. marketing industry, according to findings of the just-released “U.S. Multicultural
Media Forecast 2019” from the Association of National Advertisers.
Conducted by media industry economic tracker and forecaster PQ Media for …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.