Around the Net
Audience Targeting In LinkedIn Could Become 'Game Changer'
- MarTechSeries, Friday, August 9, 2019 10:57 AM
Audience-based targeting, an area where search had traditionally lagged behind other channels like programmatic and social, could see a change. Microsoft Advertising combined technology from Bing into LinkedIn to help B2B marketers buy across professional audiences in a way that Google can’t provide, according to Anthony Tedesco. Now the audiences based on information such as title, industry, and company size in LinkedIn profiles support ad targeting. Despite Bing’s smaller share of the search market, the highly targeted nature of the professional audiences can become what Tedesco calls "a game-changer for B2B" marketers. He explains how.
