Amazon Prime Video has significantly ramped up its media spend, according to two measurement companies, due to a sharp rise in the number of new original series.
MediaRadar says much of this came from the OTT video platform’s 13 new campaigns, the largest for its original series “Hanna,” which included a full 60-second spot during the 2019 Super Bowl.
Other Amazon shows being touted included “Good Omens” and “The Boys.”
Amazon Prime Video has spent $73.1 million in national/regional TV, according to iSpot.tv, looking at the period from January 1 through August 11 2019.
This is well above Hulu’s $38 million over the same period.
MediaRadar says Hulu launched six new campaigns for its original series in the first half of this year, the largest for “The Act.”
After Amazon and Hulu, Netflix spent $25.6 million. Top shows for its media spend were “The Umbrella Academy,” “Dead To Me,” ‘Stranger Things” and “Triple Frontier,” according to iSpot.tv.
Other big OTT platforms/set-top players include YouTube TV at $19.7 million; Sling TV at $30 million; and Amazon Fire TV at $29.2 million.
Looking at the same period a year ago, Hulu was at $90.4 million for the first six months of the year, followed by Netflix at $58.8 million; Amazon Prime Video with $37.1 million; YouTube TV at $25.1 million; Sling TV with $39.6 million; and Amazon Fire TV at $32.5 million.