After leading the agency on an unprecedented new business win streak, Adam Potashnick has been promoted to U.S. Chief Operating Officer at Mediacom. The position is new, and he continues to report to the agency’s U.S. CEO Sasha Savic.
Previously, Potashnick had served as Chief Growth Officer since 2015. In that role, he led numerous successful new business pitches, including Uber, Bose, Ally bank, adidas, Reebok, Hilton, Amtrak, Signet Jewelers, Richemont, MetLife, Walgreens, Sony PlayStation and eBay.
Those efforts helped MediaCom achieve net new business leader status among media agencies in 2018, according to agency tracker COMvergence.
As COO, he will retain oversight for business development, while adding responsibilities for product development and specialty services divisions (content, social, sports and sponsorships) and other duties.
Potashnick joined MediaCom in 2006. Prior to being named Chief Growth Officer, he was vice president-global media director for Dell and managing partner-group account director for ABInbev.
Savic stated: “Adam has done amazing things for MediaCom as our Chief Growth Officer -- leading us to win an unparalleled level of new business. He is the epitome of the ambition of this agency and adding these areas to his existing responsibilities will help us offer a more compelling point of difference to our existing and future clients.”
In the U.S., MediaCom employs 900 people across offices in New York, Los Angeles, Chicago and Ann Arbor, Michigan.