Target is enlisting local artists to help celebrate a sense of community in its small-format stores. The chain has collaborated with 30 local artists for pieces at 60 stores. Target’s properties
team researches each new store’s neighborhood and share what they learned about the community and its culture with the in-store marketing team. From there, the marketing team works with Target
Creative, the chain’s in-house creative agency and the local artist to design the mural.
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