Publicis Groupe is acquiring Rauxa, a 20-year-old full-service marketing agency with offices in New York, Los Angeles, San Francisco, Seattle and Dallas.
Founded in 1999, the 300+ person agency reported net revenue of around $70 million in 2018 with a client roster including Verizon, Samsung, Alaska Airlines, Vans and Celgene.
Under the deal, Rauxa will operate as a Publicis Media agency brand in the U.S. and continue to be led by its founder Jill Gwaltney, and president-CEO Gina Smith. They will now report to David Penski, Global CEO of Publicis Media Exchange (PMX) and Tim Jones, Regional CEO Americas for Publicis Media.
Publicis said Rauxa will work closely with Publicis Media’s digital agencies — Moxie, MRY and Digitas — to strengthen communications touchpoints across strategy, CRM and personalized creative.
These two new partners are familiar with one another, having shared several clients over the years.
"Today, our largest priority remains helping clients achieve their goals," says Gwaltney. "Joining the Publicis Media family gives us that much more firepower and scale to do so.”