Carat's digital media unit, Carat Interactive, today officially changes its name to Carat Fusion. The rebranding reflects the company's merger nine months ago with Carat Direct, another unit of Carat
North America. The combined entity has about 250 employees, including 25 in Chicago from the former Carat Direct, said Carat Fusion President Toby Gabriner. The former head of Carat Direct, Susan
Rowe, was named executive vice president of integrated media for the combined entity. -- Wendy Davis
