• by Larissa Faw , August 21, 2019

Electrify America is comparing zero-emission vehicles (ZEV) with other "new technologies" such as cell phones and smart watches, that may have seemed weird at first but are normal now.

One spot in a new campaign opens with a woman explaining email during a TV segment before showing a modern family using a ZEV at a grocery store. The "Normal Now" campaign, developed with agency Eleven, includes  :15 online videos, GIFs and ads on platforms ranging from streaming TV to social media. The content is also available via the website www.NormalNow.com.