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Sprint, T-Mobile Go From Foes To Partners

The New York Times revisits the contentious relationship between the two now-partners, which included "attack ads and needling social-media posts that flew back and forth over the course of a decade." A 2016 Sprint commercial featured a customer calling T-Mobile “ghetto.” In a 2017 Harvard Business Review article, T-Mobile CEO John Legere wrote that his marketing strategy involved creating “the idea of an evil force” and finding “villains to fight.”  And "for three years, the company’s face was Carly Foulkes, a sunny spokeswoman who praised T-Mobile while cheerfully denigrating the competition."

Read the whole story at The New York Times »

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