Out-of-Home Ad Spending Accelerates In Q2

by Joe Mandese @mp_joemandese, August 22, 2019

Out-of-home ad spending rose 7.7% during the second quarter of 2019, according to an analysis of data from Kantar Media released Wednesday by the out-of-home Advertising Association of America (OAAA).

The second quarter signals an acceleration of growth for the U.S. out-of-home ad industry, which posted a first half gain of 7.0%, according to the OAAA analysis.

“The strong quarterly growth occurred across all four major OOH channels: billboards, street furniture, transit, and place-based," states OAAA President and CEO Nancy Fletcher. "Digital OOH posted the highest increases across all formats, representing 31 percent of total OOH revenue in the second quarter.”

Among the top 10 revenue categories, six outperformed national GDP growth in the second quarter, including Miscellaneous Local Services and Amusements; Retail; Media and Advertising; Public Transportation, Hotels and Resorts; Insurance and Real Estate; and Automotive Dealers and Services.

Ranked in order of OOH spending, the top 10 advertisers in the second quarter were McDonald’s, Geico, Apple, State Farm, Chevrolet, Amazon, Facebook, Anheuser-Busch, AT&T, and HBO.

Top 10 Out-of-Home Advertising Categories: First Half 2019 vs. First Half 2018

ad spending, advertising, automotive, media measurement, out-of-home, place-based networks, real estate, research, retail, transportation, travel

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