Sparkcentral, provider of a digital customer service platform, is partnering with Freshworks Inc. to streamline the customer support process.
The arrangement is designed make customers of both firms “more efficient and effective on the new digital customer service channels,” states Abhay Prasad, VP product management at Sparkcentral.
Sparkcentral will offer its tools on the Freshworks Marketplace for Freshdesk.
Freshdesk is an omnichannel customer support software that facilitates conversations in email, social media, phone and chat.
Sparkcentral's digital customer service platform supports messaging on WhatsApp or SMS/iMessage, social media, web and mobile chat and feeds them into one universal queue for agents, using an asynchronous agent workflow.