Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix for an undisclosed sum.
The agency will be aligned with iProspect and be rebranded MuteSix, an iProspect Company.
DAN said the M&A deal supports its U.S. growth strategy and expands iProspect’s offering for both enterprise and DTC marketers.
“With their expertise in this unique segment of the market, combined with our deep experience working with larger portfolio enterprise companies and global performance marketers, we now offer a full suite of performance-marketing solutions for clients at every stage of their growth,” stated Jeremy Cornfeldt, CEO, iProspect U.S.
Headquartered in Los Angeles, MuteSix was founded in 2015 by Steve Weiss and Daniel Rutberg and now has 120 staffers.