Chevron Retains Wavemaker After A Review

Energy giant Chevron decided to stick with GroupM’s Wavemaker after conducting a review that began in January.

The company spends an estimated $50 million to $60 million annually on measured media.

Chevron has had a longstanding relationship with MEC, one of the predecessor GroupM agencies that merged to form Wavemaker in 2017.

When the review launched Chevron said it “elected to test the marketplace to confirm that Chevron has the best media services agency partner.”

Confirming the retention of the agency, a Chevron spokesman said the company “has extended its global strategic media and buying services partnership with Wavemaker for another 3 years.”

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