Rumple Minze Shakes It Up In New Campaign

Hip hop duo Wreckx-n-Effect is reuniting to participate in a new campaign for Diageo’s Rumple Minze Peppermint Schnapps with an updated version of their 1992 party anthem “Rump Shaker.” Revised lyrics incorporate the brand into the song.

The creative, developed with VaynerMedia, also features a new music video featuring an eclectic group of partiers, polar bears, bartenders, and a Yeti.

While the original video rotated heavily on MTV back in the day, this new version runs across Rumple Minze's YouTube page, Instagram, Facebook and Twitter.

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