Condé Nast's men’s style magazine GQ has partnered with furniture and home-decor retailer CB2 on a line of furniture and accessories, launching today online and in CB2 stores.
The CB2 x GQ collection, one of the recent product-licensing deals for GQ, features a mix of midcentury modern furniture and accessories “that balance a sense of toughness with more refined, sharp details, such as metals, glass and marble touches,” according to a spokesperson.
The collaboration took inspiration from cities “with iconic architecture, from Chicago to Palm Springs,” on products that range from sofas to barstools, lighting to bathroom accessories.
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"We've always wanted to do a collection like this and know our readers love to make their homes feel and look great. We couldn't have thought of a better partner than CB2,” Jim Moore, GQ's creative director at large, said in a statement given to Publishers Daily.
Prices of different products from the collection range from a Turkish cotton washcloth for around $4 to a tufted leather sofa for $3,000.
“We wanted these pieces to be highly functional for everyday life, but also eye-catching and beautiful, even when you’re not using them,” Moore stated.
Earlier this summer, CB2 partnered with Domino and Refinery29 for an in-store event series, which will run at CB2’s 18 stores nationwide throughout the year.
Each event is centered around a theme curated by Domino to correlate with CB2's seasonal collection.