Forrester: Amobee, 4C, Adobe Dominate 'Cross-Platform Video' Ad Offerings -- All Have Legacy Issues
- by Joe Mandese @mp_joemandese, August 30, 2019
When it comes to implementing and managing cross-channel video ad campaigns, Amobee, 4C and Adobe ranked as the most differentiated of 13 major platforms evaluated by Forrester Research, according to the firm's just-released "Cross-Channel Video Advertising Platforms" third quarter "Wave" report.
The report, which evaluates each provider based on 10 …
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