Seattle-based baking and pancake mix marketer Continental Mills has selected Knoxville-based Tombras as lead creative agency for its Krusteaz brand.
Responsibilities include strategic planning, brand creative, digital and social media. Tombras will also provide analytics services utilizing distribution and sales data to develop an analytics suite that will help the agency grow and optimize the Krusteaz business.
Krusteaz produces mixes for pancakes, waffles, muffins and other foods.
The award followed a review led by Mercer Island Group.