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Dior Missteps With Native American 'Sauvage' Ad

French luxury fashion company Christian Dior’s decision to use an image of a Native American for its new fragrance, “Sauvage” is coming under fire. The word sauvage, or savage in English, is a racial stereotype with a long history of use against Native Americans, including in advertisements, according to the Washington Post. “The ad touched off a quick reaction on social media, with many accusing the company of deploying an insensitive depiction of Native Americans to sell its wares,” per the story.

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