French luxury fashion company Christian Dior’s decision to use an image of a Native American for its new fragrance, “Sauvage” is coming under fire. The word sauvage, or savage in
English, is a racial stereotype with a long history of use against Native Americans, including in
advertisements, according to the
Washington Post. “The ad touched off a quick reaction on social media, with many accusing the company of deploying an
insensitive depiction of Native Americans to sell its wares,” per the story.
advertisement
advertisement
Read the whole story at Washington Post »