Nielsen: Streamers Now Spend Nearly An Hour Daily With Nonlinear Content On Their TVs

The average U.S. adult streamer now spends just under one hour (57 minutes) streaming non-linear content to their TVs each day, according to findings published in Nielsen's "Streaming: Friend or Foe to Local Markets."
That’s significantly less time than streamers spend with linear TV: two hours 42 minutes. …

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