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What Gwyneth Paltrow's 'Goop' Sells Women

Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s travel and shopping recommendations, before transmogrifying into a $250 million retail, content, and events business. “Instead of questioning long-standing assumptions about women’s bodies, as Goop often claims is its goal, the company’s products embrace one of America’s oldest health myths: that physical beauty is proof not only of a person’s health but of her essential righteousness,” according to The Atlantic

Read the whole story at The Atlantic »

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