Horizon Wins Northwell Health Media Assignment

Northwell Health, New York State’s largest healthcare network, is appointing Horizon Media as its media AOR.

GroupM's OpenMind served as the incumbent.

“Success today all starts with a clear and effective data strategy. With Horizon, we have a highly collaborative partner working with us to execute against our most critical KPIs and to help us develop a data and analytics approach designed to deliver against these specific business outcomes," says Ramon Soto, senior vice president-Chief Narketing and Communications Officer, Northwell Health.

This selection follows a review led internally by the client, with assistance from Accenture consultants.

A concurrent creative review concluded with the selection of StrawberryFrog, announced in August.

Northwell Health spends an estimated $80 million on advertising each year, but is planning to increase its ad budget to bolster brand awareness and market share in the coming years.




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