The "She's Like Me" creative, developed with The Woo, features young girls discussing their strategies in becoming a superhero in real life, such as inventing a bike part to acquire an additional rider. Animated graphics that seem to turn them into superheroes are transposed on the girls as they tell their stories.
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Warner Brothers and The Woo put together a largely female team to bring this vision to life. They include Warner Bros.’s internal staff, The Woo’s executive creative director and associate creative director-writer, along with the director, editor, producer, director of photography, production designer and cast.