ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' Media

Most big marketers continue to pay significantly higher rates of commission to their agencies for planning and buying digital media than "traditional" ones, according to just-released findings of a new study from the Association of National Advertisers. The report, "Media Agency Compensation Practices," is based on a survey …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications