Dentsu's Merkle, 360i Dominate 'Performance' Agency Rankings

Dentsu Aegis Network's Merkle and 360i, and Los Angeles-based independent Wpromote, rank as the top performance marketing agencies, in Forrester's just-released "Wave" study for the third quarter of 2019.

The report, which evaluates 12 agencies overall, scores each on the basis of 28 explicit criteria, including the ones scored …

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