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Gun Safety Group Uses Back-to-School Hook To Drive Home Somber Message

Gun safety advocacy group Sandy Hook Promise's ad "starts as cheerfully as any other back-to-school commercial, with a boy at his locker praising his new backpack,” says TheNew York Times“Then, the testimonials darken. ‘These new sneakers are just what I needed for the new year,’ one boy says as he sprints away from the sounds of screams and gunshots. ‘These new socks, they can be a real lifesaver,’ a girl says, peeling off her knee-high hosiery to use as a tourniquet on another student’s bloody leg.”




Read the whole story at The New York Times »

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