MPG's Media Contacts Unit To Parlez Vous Keywords

  • September 15, 2005
Media Contacts, the interactive wing of Paris-based Havas' Media Planning Group, has acquired French search marketing firm Iando. Financial terms were not disclosed, but the move comes one month before Microsoft is scheduled to start testing Keywords, its own sponsored search product, in France; Microsoft debuted the program in Singapore earlier this month. -- Shankar Gupta
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